Learning vs. Doing

I’ve discovered a new behavioral dysfunction that is spreading like wildfire. I call it Avoidance by Learning, and it’s brought on by the self-delusion that knowing about something is going to solve a problem or make money. It’s bolstered by the fact that we literally have all the world’s information at our fingertips and gaining knowledge is easy, safe, and broadly encouraged, which makes it a great way to avoid taking action. The problem is that knowing doesn’t solve problems or make money; only doing solves problems and makes money.

Learning about physiology, gut health, and the latest fad diets will not make you healthier; making simple changes to your diet and walking every day will make you healthier.

Learning about Crypto, GameStop, and the impact of an inverted yield curve will not help you prepare for retirement; redirecting $50 per week from lattes to your credit card debt will.

Learning about psychology, fancy sales techniques, or how to make a prospect feel pain will not help you sell more; picking up the phone and communicating with people will help you sell more.

We need to face the fact that only doing solves problems and makes money. And yes, doing also carries the possibility of failing, which is why most people choose to learn instead. And that’s precisely why doing will separate you from the crowd.

Let me be clear, I’m not against learning. What I have a problem with is the order: we need to start with action, because the first steps are always simple and clear, and then learn along the way. The great news is that in dealing with the obstacles you encounter when you take action you’ll learn 10X as fast as you would studying.

Are you willing to face the risk that comes with taking action? Are you committed to making a difference? If so, give me a call and let’s discuss how your doing can make a tremendous impact.

I’m ready to help!